Wednesday, May 11, 2022

20:00 - 21:00 CET (Central European Time)

Social Media Marketing is one of the most powerful tools contemporary artists have today. Social Media platforms have revolutionized the art market and removed the need for third parties to sell an artist’s work. We are in an era where as creators, we can have the power and influence to create our own market and bring in an audience and collector pool that gives us autonomy of our sales. And it all starts with a strong social media presence.

In this webinar we’ll delve deep into the best marketing practices for Instagram. From creating content that brings VALUE and is captivating to production, editing, and scheduling your feed to meet the objectives for your brand. Alejandra will cover the best strategies and practices to create a powerful social media presence and brand image.

About Alejandra Presa

With a degree in Business Administration, she has developed her professional career for 20 years in multinational companies like Kraft Foods, AB Inbev and Pernod Ricard, becoming Marketing Director for Argentina & Uruguay.

From a business approach, she has managed to create and implement brand strategies and developed the marketing teams. In addition, she has been a teacher at various institutions in Argentina (UBA, UP, UNMdP and at the EAS)

In 2016 she was recognized with the "Leading Women" Award, where 16 women executives from the MKT industry and agencies (Adlatina and AdAge) are distinguished each year.

Since 2018, she has been an Endeavor Mentor for entrepreneurs and is part of the B Consultants team for Sistema B Argentina.

In 2019 she decided to embark on a new professional path, following her passion for purposeful marketing, which is why she co-founded “The Curious Beetle” a marketing agency with a focus on sustainable business.